When starting a business it is important to understand your Ideal Client. These are the clients that you feel align with your company and product/service offerings. While a business may have many clients, the Ideal Clients allow for improved growth and partnership.
Defining the Ideal Client has been broken into four focus areas:
The four focus areas combined provide a description of the Ideal Client for your business. While some information may be less specific in the beginning, the information is continually evolving. A business should regularly visit their definitions around an Ideal Client to ensure they remain valid. Over time the changes in your business may drive a new Ideal Client, which may alter marketing and sales activities.
Please find below my presentation on the Ideal Client for Solv360 (my business concept I am using in this program).
Thanks and enjoy.